About Monadnock Travel Council


The Monadnock Travel Council (MTC) was founded in 1990 to provide a comprehensive travel promotion program for the Monadnock Region’s tourism related businesses. The MTC provides a forum for communication in the Monadnock Region, as well as for representing the region to other regions in New Hampshire, statewide, nationally, and internationally.

The Monadnock Region is comprised of thirty-nine towns in the southwest corner of the state of New Hampshire. Any business, firm, individual, association, corporation, partnership, or estate in the Monadnock Region who has an interest in promoting is invited to join the MTC.

The MTC works with local Chambers of Commerce to improve communications and both educational and marketing activities for tourist-related organizations. The MTC partners with Granite State Ambassadors and works with the NH State Division of Travel and Tourism Development (NHDTTD) in promoting familiarization tours of the region for tour operators, travel agents, travel writers, and travel and tourism personnel from other states. The MTC also promotes the Connecticut River Scenic Byway, which runs through fifty-three communities, features ten waypoint centers, and stretches over 500 miles of roads on both sides of the river in New Hampshire and Vermont.

Information booths promoting the Monadnock Region are set up at tourism related events including trade shows, expos, Chambers of Commerce Business After Hours, Cheshire Fair, and pumpkin festivals. The MTC participates at the Big E’s New Hampshire Building to target travelers from throughout the Northeast and Discover New England for international travel agents and tour operators.

The MTC has regularly scheduled meetings and an annual meeting in November of each year.

The MTC is the Voice of the Monadnock Region. Membership in the MTC brings you unique exposure for a great value. Promote your business year round as part of our dynamic marketing program.

The MTC provides a comprehensive travel promotion program for Monadnock Region travel-related businesses, focusing on the heritage and culture of the region as well as the array of recreation, lodging, and restaurant options and distinctive, quality shopping.

Membership is open to any business, firm, individual, association, corporation, partnership, or estate having an interest in the above objectives.

As a member, you have the opportunity to participate in our comprehensive marketing campaign designed to bring visitors to businesses like yours

By working with the MTC, you help spotlight the entire region to potential visitors. Annually, visitors spend more than 81 million dollars in the Monadnock Region. Working together, we can educate even more potential visitors on what makes the Monadnock Region a truly unique travel destination.

The MTC represents the towns and cities of the Cheshire County and western parts of Hillsborough County; Hillsborough, Antrim, Hancock, Greenfield, Stoddard, Peterborough, Keene, Westmoreland, Walpole, Spofford, Troy, Chesterfield, Swanzey, Marlborough, Surry, Jaffrey, Rindge, Fitzwilliam, Wilton, Hinsdale, Winchester, Richmond, Alstead, and surrounding areas.


When you join the Monadnock Travel Council you automatically benefit from the resources and promotional opportunities available to members:

  • Free listing in annual promotional brochure.
  • Free listing and link on our website.
  • Eligible to participate in our region-wide rack distribution program.
  • Training through our association with Granite State Ambassadors.
  • Representation of your business regionally, nationally, and internationally.

The Monadnock Travel Council is a §501 (c) 6 organization.

Contact Us

Please feel free to email us if you have any questions about the Monadnock Travel Council.